Online advocacy tools for campaign organisers
Online advocacy: effective campaigns using online tools.
This article examines the options available for operating an effective advocacy campaign using online tools. Your campaign strategy may already take into account many online assets. Lets take a look at some online advocacy channels and how the Do Gooder App applies to each of them.
Websites
A website highlighting your campaign material is a good base to establish an online advocacy campaign, especially where public awareness and support are key to achieving your goals. For each of your campaign issues, you need a website property entirely focused on your campaign, activities and targets. Industry commonly refers to these websites as microsites, websites focused around one topic.
Using the Do Gooder App, you can build a campaign microsite with no coding required, in as little as 15 minutes. It’s that simple. With Do Gooder, you save time so you can focus on the message of your campaign. Choose the right images and craft the perfect message that encourages people to share your vision. Do Gooder websites are customised to feature Action Tools that promote an action that your supporters can use to get behind your cause.
Social Media
Does your organization have an active presence on Facebook, Instagram or Twitter? Depending on your target demographic, your social media presence will be vital to building awareness to your campaign amongst your followers and their social circles. The objective of online advocacy via social media is for people to publicly demonstrate their affiliation for your cause.
The more shares and likes you receive via your social media accounts the more visible your campaign. Through the power of network effects, social media becomes a tool to convince one person to share your article. We all know what happens next, that one share event puts your article one step closer to being read by a whole new group of undiscovered people. That’s just the start of a social media campaign for online advocacy.
The Do Gooder App can has a set of tools that can be embedded directly within Facebook. The Selfie action tool allows your supporters to easily upload a photo or video – expressing support or adding to your narrative. Get a real-time update of the conversation about your campaign by adding embedded comments from social media onto your Do Gooder campaign microsite.
Mailing Lists
Perhaps one of your most powerful tools for generating momentum behind your campaign is your existing mailing list of contributors and supporters.
Combining your mailing list with Do Gooder
If you have a mailing list, then you will be sending out emails to all your supporters to drive some awareness to your cause. With Do Gooder, you can do more: direct your audience to your micro-site with an action like Phone A Politician or Email a Decision Maker. You can make it possible to multiply the power of your sole actions by the number of supporters you can encourage to act with you.
What if I don't have a mailing list?
It can take a long time to accumulate a decent sized email list of supporters. Do Gooder App can help you expand your supporter base. Grow your list by promoting your campaign to like-minded people through our campaign network.
Read more about promoted campaigns.
Do Gooder App gives you the tools to conduct your online advocacy campaign.
Are you ready to setup your microsite? It takes as little as 15 minutes to get started.
Email deliverability
We work hard to ensure your supporter emails get through to their intended target utilising a mix of human oversight and automated systems.
Campaign Promotions
Grow your list by promoting your campaign to like-minded people through our campaign network. You only pay for new supporters at the lowest bid per acquisition.
Embed + Sync
Embedding our tools into your own site is easy as cut and paste. You can plug our action forms into most major platforms and export your data or sync with NationBuilder in real-time. Sync with other platforms via our API.
So social
Embed your actions directly within Facebook, add Facebook comments to your microsite, flexible sharing options including Twitter, Email and Facebook to amplify the reach of your campaign.
Add pages
Do Gooder is more than just campaign actions — you can create a whole website around the issue you care about. Add pages with images, video and other content to engage your audience.
Real-time stats
Monitor your campaigns performance in real-time on your dashboard. See when and where action is taken, compare conversion rates and adjust your campaign on the fly for maximum impact.
Campaign in any language
Create multi-lingual campaigns in any language, with ten languages supported natively; English, Indonesian, Dutch, French, Italian, Japanese, Continental and Brazilian Portuguese, Thai, and Spanish.
Privacy by Design
Privacy is baked into Do Gooders’ progressive core, ensuring that your data and that of your supporters is respected and protected. We comply and enforce the EU’s GDPR rules and go further, offering strong privacy features defaulted for the rest of the world to encourage best practice globally.
Optimised for all people & devices
We treat accessibility as table stakes, ensuring everyone can participate in the change that needs to happen. That also means we design to be device independent to maximise conversion rates on desktop, mobile and tablets.
Custom branding
Quickly theme your campaigns or embedded actions to match your brand inc. colour, logo and image. Pro users can use their own domain and custom CSS.
Flexible forms
Embeddable forms allow extensive styling, flexible fields, modifiable labels and tweakable functionality. In fact you can build any form with our survey tool.
Account Dashboard
Agencies and member organisations can manage multiple accounts, allowing you to campaign across geographic and organisational divisions while maintaining a global view and control.
